This assignment was an animation exam for my study. However, this animation will also be used by Grafisch Lyceum Rotterdam for PR purposes. This commercial was meant for the open day of Grafisch Lyceum Rotterdam in 2022. While making this animation, we had to type down our entire process from A to Z. The winning animation will be showcased in Pathe cinemas in Rotterdam and The Hague.

In this animation, I had to show what Grafisch Lyceum actually stands for. We are talking about the studies that are offered, the vibe inside the school and the term ‘Creative World’. So I chose to create a colourful world filled with pencils, cameras and other art related products. The four students were also designed by me. After some research, I created four students with four different sub cultures. They each appear a few times, but the blonde character was the main character as he is the new student (the viewer who could be this student).

Something I’ve never done before, was creating the backgrounds in Photoshop instead of Animate. I was able to add a lot more detail in shading and textures. The character rigging and animations were all done in Animate. In After Effects I did the final editing and made the end screen with all the necessary information. I also made the dubstep tune for this animations as we had to provide copyright free music.

My animation ended up on 2nd place, which means my animation will be used for PR purposes, but will not be shown in cinemas. I am still quite proud of the result.